10 Benefits of Using WordPress for Business websites
Table of contents:
- What is WordPress?
- WordPress is not just for blogging
- Benefit 1: Complete customization and control
- Benefit 2: Easy to use and manage
- Benefit 3: Technically no limits in functionality
- Benefit 4: Costs are relatively low compared to other services
- Benefit 5: WordPress is Open source
- Benefit 6: Credibility and accessibility
- Benefit 7: Its saves on time and customer service
- Benefit 8: SEO
- Benefit 9: is easy to do Updates and announcements
- Benefit 10: Digital marketing
A robust online presence has a significant impact on the success of a business. Statistics show that about 80% of customers visit a business’s website before making a purchase. Most entrepreneurs, however, find it daunting to take care of a business website on a regular basis. Since WordPress is so easy to use, business owners and managers can now easily manage their websites and make edits, updates, and posts on the fly.
The platform has become a popular option for many eCommerce stores as well, WooCommerce, the best eCommerce WordPress plugin, has enabled 70 million eCommerce stores to run their businesses successfully.
What is WordPress?
WordPress is a content management system (CMS), there are several ways of setting up a WordPress website, but since in-Raise Design Studio is focused on custom web design and development, we are going to focus on the custom themes capabilities of WordPress.
What this means for you is that we can handle all the coding while you can focus on doing edits to your content and managing your business, and believe when I say that it is super easy!
WordPress was launched in 2003 and has since become one of the most popular platforms for building websites globally. Over 40% of websites on the internet are powered by this system.
WordPress is not just for blogging
WordPress was originally designed for blogging. However, the platform has also improved its system to cater to creatives, entrepreneurs, and professionals in different fields. The site’s content editor can be customized with plugins to add an array of content management tools that extend beyond blogging.
WordPress has transitioned towards broader functionality to offer its client base more flexibility to manage and create their desired content.
WP allows you to create a non-blog website through its additional tools and features. For a non-blog website such as a business, it doesn’t matter what functionality you need, there is probably a plugin built for it, and if there isn’t, then in-Raise Design Studio can help you find the better solution for your website.
Irrespective of the business you own or run, WordPress is the perfect fit for your up-and-coming website. Here are some of the benefits of using WordPress for your business:
Benefit 3: Technically no limits in functionality
WordPress offers your website more functionality through the introduction of WordPress plugins. Most plugins are free or available at a very small fee. The WordPress plugin directory has thousands of pre-developed plugins with premium plugins available in marketplaces.
The plugins are easy to install and use and improve the functionality of your website. There is literally a solution from everything, and honestly, there are good plugins and bad plugins and after quite a few years in this industry, I can guarantee that the setup we come with a website is the most optimal there is.
So, if you are wondering if your idea can come to life through a website (it probably can) let’s get in touch and let us know what is it that you have in mind.
Benefit 4: Costs are relatively low compared to other services
WordPress was released under the General Public License GPL. This means that anyone can download, use, customize, edit and sell the code under the GPL license. The main software is free, however, you may be required to pay for the premium support, hosting, premium themes, and premium plugins.
The license allows users to:
- Use WordPress without any restrictions
- Customize WordPress without any restrictions
- Repackage, rebrand, and sell or distribute WordPress without restrictions under the GPL license
Even though the software is free, you need server space to host the website you intend to establish. This means you need to pay a small amount for the server space. Compared to other website builders, WordPress costs less and offers more flexibility.
If you are wondering what web hosting company to use it turns out that depending on the project the better choice can vary. Let us know what are the requirements for your business website and I can assure you that you will get the best option out there. Let’s get in touch!
Benefit 10: Digital marketing
A great way to increase your sales and grow your business would be to leverage digital marketing. When carried out effectively, digital marketing helps target the most qualified and likely customers and offers a good return on investment. Since this can’t be affected retroactively, it is best to get your website running early.
Today, websites are essential to the running of a business. At in-Raise, we are your leading website developers. We are equipped to help you create and establish an online presence using WordPress to establish a larger clientele base for your business.
We help you actualize your dream, curate an unforgettable experience for your customers and reap the benefits of using WordPress for your business. Get in touch with us today for more information about our services.