10 Benefits of Using WordPress for Business websites

Table of contents:

  • What is WordPress?
  • WordPress is not just for blogging
  • Benefit 1: Complete customization and control
  • Benefit 2: Easy to use and manage
  • Benefit 3: Technically no limits in functionality
  • Benefit 4: Costs are relatively low compared to other services
  • Benefit 5: WordPress is Open source
  • Benefit 6: Credibility and accessibility
  • Benefit 7: Its saves on time and customer service
  • Benefit 8: SEO
  • Benefit 9: is easy to do Updates and announcements
  • Benefit 10: Digital marketing
benefits of using wordpress for business websites businessman with report chart

10 Benefits of Using WordPress for Business websites

Table of contents:

  • What is WordPress?
  • WordPress is not just for blogging
  • Benefit 1: Complete customization and control
  • Benefit 2: Easy to use and manage
  • Benefit 3: Technically no limits in functionality
  • Benefit 4: Costs are relatively low compared to other services
  • Benefit 5: WordPress is Open source
  • Benefit 6: Credibility and accessibility
  • Benefit 7: Its saves on time and customer service
  • Benefit 8: SEO
  • Benefit 9: is easy to do Updates and announcements
  • Benefit 10: Digital marketing

General Overview

A robust online presence has a significant impact on the success of a business. Statistics show that about 80% of customers visit a business’s website before making a purchase. Most entrepreneurs, however, find it daunting to take care of a business website on a regular basis. Since WordPress is so easy to use, business owners and managers can now easily manage their websites and make edits, updates, and posts on the fly.

The platform has become a popular option for many eCommerce stores as well, WooCommerce, the best eCommerce WordPress plugin, has enabled 70 million eCommerce stores to run their businesses successfully.

What is WordPress?

WordPress is a content management system (CMS), there are several ways of setting up a WordPress website, but since in-Raise Design Studio is focused on custom web design and development, we are going to focus on the custom themes capabilities of WordPress.

What this means for you is that we can handle all the coding while you can focus on doing edits to your content and managing your business, and believe when I say that it is super easy!
WordPress was launched in 2003 and has since become one of the most popular platforms for building websites globally. Over 40% of websites on the internet are powered by this system.

WordPress is not just for blogging

WordPress was originally designed for blogging. However, the platform has also improved its system to cater to creatives, entrepreneurs, and professionals in different fields. The site’s content editor can be customized with plugins to add an array of content management tools that extend beyond blogging.

WordPress has transitioned towards broader functionality to offer its client base more flexibility to manage and create their desired content.

WP allows you to create a non-blog website through its additional tools and features. For a non-blog website such as a business, it doesn’t matter what functionality you need, there is probably a plugin built for it, and if there isn’t, then in-Raise Design Studio can help you find the better solution for your website.

Irrespective of the business you own or run, WordPress is the perfect fit for your up-and-coming website. Here are some of the benefits of using WordPress for your business:

benefits of using wordpress for business successful businessman showing financial report on laptop

Benefit 1: Complete customization and control

To us developers, WordPress offers 100% customization capabilities (of course knowing how-to), allowing us to tailor your site’s look and feel as desired. These unique super customization capabilities provide can your business the opportunity to manage its own goals and needs.

Business owners can handle every aspect of the platform themselves like content edits and updates, while we can help you make that content of yours look the way you desire.


Benefit 2: Easy to use and manage

WordPress is easy to use and very intuitive. One of the main benefits of using WordPress for your business is the friendliness of the admin interface. Navigation is intuitive even for novices. And just by knowing the basics, you will have the capability of managing your website.

For this to be true there is a crucial requirement that needs to be met and it is the fact that the website needs to be developed in the most optimal way, there are tons of commercial themes that are bloated with stuff you probably don’t need and will make everything harder for you. That’s why in-Raise Design Studio focus on custom WordPress websites, if you want to know why you should have a custom website instead of one built with a commercial theme, you can read 5 reasons why you want a custom designed website and not just one built with a commercial theme.

Aside from that, this is one of the main reasons we choose WordPress over every other platform, is just so easy for a business owner to make an edit on their content, of course, if you ever need help with something don’t doubt in getting in touch with us.

Benefit 3: Technically no limits in functionality

WordPress offers your website more functionality through the introduction of WordPress plugins. Most plugins are free or available at a very small fee. The WordPress plugin directory has thousands of pre-developed plugins with premium plugins available in marketplaces.

The plugins are easy to install and use and improve the functionality of your website. There is literally a solution from everything, and honestly, there are good plugins and bad plugins and after quite a few years in this industry, I can guarantee that the setup we come with a website is the most optimal there is.

So, if you are wondering if your idea can come to life through a website (it probably can) let’s get in touch and let us know what is it that you have in mind.

Benefit 4: Costs are relatively low compared to other services

WordPress was released under the General Public License GPL. This means that anyone can download, use, customize, edit and sell the code under the GPL license. The main software is free, however, you may be required to pay for the premium support, hosting, premium themes, and premium plugins.

The license allows users to:

  • Use WordPress without any restrictions
  • Customize WordPress without any restrictions
  • Repackage, rebrand, and sell or distribute WordPress without restrictions under the GPL license


Even though the software is free, you need server space to host the website you intend to establish. This means you need to pay a small amount for the server space. Compared to other website builders, WordPress costs less and offers more flexibility.

If you are wondering what web hosting company to use  it turns out that depending on the project the better choice can vary. Let us know what are the requirements for your business website and I can assure you that you will get the best option out there. Let’s get in touch!

benefits of using wordpress for business websites businessman suit holding out hand icon user

Benefit 5: Open source

WordPress, unlike other platforms, is an open-source that is free from limitations and restrictions. You can use the platform in any way you choose and host your website anywhere. WordPress users can modify the platform to suit their goals and needs and share those modifications with others. Through different customization options, users can alter the appearance and add features to the functionality of their websites.

Benefit 6: Credibility and accessibility

Creating a website for your business increases its credibility. There are bound to be other businesses offering the same goods and services similar to yours. Owning a website that looks good and communicates important information to your clients will make your business stand out. An online presence authenticates your business to online users and gives a great first impression.

Learn more on why your business needs a website in How can a website benefit your business in 2021? Here are 10 reasons.

Customers are now making more searches and online transactions from their mobile devices than desktops. For a business to remain competitive, they need to create a mobile-friendly site that offers easy viewing and a responsive design.

WordPress offers websites that can be built to incorporate mobile responsive themes that automatically adapt posts and pages for mobile devices. Since in-Raise Design Studio builds everything custom, we can assure you that the mobile experience in your website will be the best it can be!

benefits of using wordpress for business modern man giving star rating positive review via smartphone

Benefit 7: Its saves on time and customer service

Often, businesses receive calls from prospective clients inquiring about simple things such as the hours of operation and location. A missed call may raise a lack of confidence or discourage a customer, while never-ending calls would distract your staff from focusing on the business.

Establishing a website on WordPress would reduce these calls and thereby increase overall productivity, since all of these pieces of data about your business, can be easily integrated in your website, call it contact info, social media, google maps, and any other piece of contact information you can think of.

Clients would be able to easily find important information online without having to put in a call, hence creating an overall better user experience.


Benefit 8: WordPress is SEO Friendly

Today, SEO is at the core of every website. WordPress has incorporated this function by automatically developing SEO-optimized websites. Search engines acknowledge the site’s structure.

WordPress also offers plugins and guides that help further optimize your SEO for better ranking. A better SEO ranking enables your business to outrank the competition in online search engine results, thereby establishing a larger customer base.

We can assure you that the websites delivered at in-Raise Design Studio are 100% optimized for SEO, this of course doesn’t mean you will land on the first page of Google automatically, but optimizing everything can make that goal achievable.


Benefit 9: Updates and announcements

An online presence ensures your site is running 24/7, therefore, it is easy to post announcements and updates to your clients. You have the means to keep them updated on everything you are doing. It also increases the chances of you being able to upsell your clients on products and services that are relevant to their interests.

You might be wondering how to make these updates and announcements, one of the easiest ways is by having a blog, publishing content on a regular basis besides being good for SEO, will attract your users more since having updated content means the business is up and running!

Benefit 10: Digital marketing

A great way to increase your sales and grow your business would be to leverage digital marketing. When carried out effectively, digital marketing helps target the most qualified and likely customers and offers a good return on investment. Since this can’t be affected retroactively, it is best to get your website running early.

Today, websites are essential to the running of a business. At in-Raise, we are your leading website developers. We are equipped to help you create and establish an online presence using WordPress to establish a larger clientele base for your business.

We help you actualize your dream, curate an unforgettable experience for your customers and reap the benefits of using WordPress for your business. Get in touch with us today for more information about our services.




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