How can a website benefit your business in 2021? Here are 10 reasons
Should I get a business website? This is a question that a lot of small business owners, especially those who do their business offline, are asking. These days, having a business website is as important as having an office or a shop. Whichever industry you are in, you need a website to tell people about your business and products in the most efficient way possible. Even if much of your business is done offline, a website can be an effective marketing tool to lead people to your physical store or office. Below is a rundown of the reasons why your business needs a custom website.
How can a website benefit your business in 2021? Here are 10 reasons
Should I get a business website? This is a question that a lot of small business owners, especially those who do their business offline, are asking. These days, having a business website is as important as having an office or a shop. Whichever industry you are in, you need a website to tell people about your business and products in the most efficient way possible. Even if much of your business is done offline, a website can be an effective marketing tool to lead people to your physical store or office. Below is a rundown of the reasons why your business needs a custom website.
1-Prove your Credibility
Studies have shown that about a half of Smartphone users discover new products and businesses using their Smartphones. It has also been established that most online shoppers will judge your business based on the appearance and the content of its website. Therefore, failure to have a well-designed website could be detrimental to your credibility. In a nutshell, if you would like prospects to take your company seriously, then it’s time to invest in a professional custom website.
Also, image if somebody drives by your local office, finds it very attractive, then get to home and googles for the name of your business which was in a big sign right next to your local, what if he didn’t find your business online? Well, you just missed a possible client.
2-Compete with Industry’s Goliaths
If your business is small or medium-sized, competing against big corporations can be a daunting task, given that bigger businesses have more money to spend on advertising. The good news is that the internet has leveled the ground for all sizes of businesses to compete. With a custom business website, you will be in a better position to compete with the leaders in your industry, no matter how small your business might be or how big your competitors are. You have your own advantages and your company culture is different from every other business. And those are the qualities you need to showcase to have people come to you.
And if you have that clear about your business, translating that into a unique custom business website can benefit your business a LOT.
3-Showcase your Products and Services
What products do you sell? How are your services superiors to your competitors? These are important questions that you can use your website to answer. A custom business website will enable you to display the products that you offer, showcase the quality of your services and provide the product descriptions, and services information that potential customers might need.
A website will also allow you to use pictures and even videos to make it easier for online shoppers to understand your products and make more informed decisions.
4-Offer Social Proof
The general behavior of customers is largely influenced by what other people have to say about your business. However, no matter how well your business is rated on Google and sites like Yelp and FourSquare, people will still want to visit your website to see your brand and learn more about your business.
By positing customer testimonials on your website, you will provide social proof and, consequently, give visitors confidence in your business.
5-Boost your Online Marketing Efforts
A business website is a marketing tool. However, it is a more advanced marketing tool in the sense that it can give you a wider market reach. As long as your website is live, even a person in the farthest end of the world could easily access it and get to know that your brand exists.
Therefore, if you would like to expand your business and catapult it to the national or global stage, then building a custom business website is an excellent point to start.
6-Control your Narrative
It can be difficult to control what people say about your company. However, if you have a custom business website, you can control the narrative by using the platform to tell your own story. For instance, you can post blogs to showcase your industry knowledge and even display reviews from your satisfied customers to let people know that you are focused on delivering quality goods or services.
7-Expand your Working Hours
Whether your physical office or store is open or closed, your website will remain accessible to users. This means that even if you are not in the office at night or on the weekends, internet users will still be in a position to interact with your business. For example, taking the previously “drive-by” example, image that person drives by your restaurant a day in the afternoon, your place is in his road to work, then he decides he wants to have breakfast at your restaurant tomorrow morning, the chances are that person is going to look for your business online and take a look at your menu!
Therefore, a website will increase your working hours and, consequently, accelerate your sales.
8-Benefit from Google Search
Internet users make billions of searches on Google every day. If you have a well-optimized website, some of these internet users will land on your website. Those who are impressed by what you do might end up buying from you.
On the other hand, if you do not have a professional business website, you can be sure that these searches are going to benefit your competitors, and you will have no chance of competing.
9-Encourage People to Contact You
Another amazing benefit of having a business website has to do with the fact that it encourages users to contact you. This is because a website makes it possible for you to display your contact information to as many people as possible. Adding your contact information on the footer or the header will ensure that the contact information is visible on every page.
The convenience of features such as live chats and contact forms will also encourage people to contact you, and consequently, improve your conversion rate.
10-Cost Savings
A website is one of the cheapest effective marketing tools. Compared to the cost of other adverting methods, the cost of building and maintaining a website is fairly low. Besides, considering the exposure that a website could give your business, the return on investment is going to be relatively higher compared to what you can expect from other advertising channels.
Therefore, a website is an efficient advertising tool, and it will surely help you reduce the cost of advertising.
The Bottom Line
As you can see, the importance of having a business website cannot be overemphasized. Indeed, it can boost your credibility, give your business more exposure, and consequently, improve your sales without significantly increasing the cost of your operation. Therefore, instead of asking yourself why you should get a business website, ask yourself why not!
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